Natura is a brand with a unique concept, not only because of its products, but also because of its values, which are always linked to nature, ethnic diversity and philanthropy.

From the perspective of Natura customers, the brand presents a differentiating concept based on the following assumptions:

1) The originality of the products.

2) The atmosphere of the store.

3) Product diversity.

We can say that Natura, in the clothing and accessories market, continues to be evaluated as a benchmark, not only when it first appeared but also over the last few years, in that it represents a differentiated, quality and competitively priced option for all women.