Fuxia embodies the idea that urban culture is very diverse and changing, creating groups and subgroups influenced by music, fashion, cinema and the other cultural manifestations of a developed society. It starts from the idea that all of us, as consumers, are looking for an identity and, in one way or another, for aesthetic and cultural references that are close to what we are or want to build. Fashion plays a key role in this search for identity and often feeds real urban tribes, with aesthetic canons and symbols that are constantly changing.

Join the tribe. #URBANTRIBESUNITED